

About
Eco Path Camp
EcoPath Camp is a leading company specializing in eco-friendly and renewable energy production. Their primary focus is on hydroelectric energy, which accounts for the majority of their production at 43,000 megawatts. The company is also working towards expanding their operations in ethanol production and other biofuels derived from crops like corn, wheat, and barley. Additionally, EcoPath Camp produces wind turbines to further enhance their energy production capabilities.
Logo Concept



Designing Brief
EcoPath Camp represents a clean energy production company that aligns with the principles of ecology and sustainability. The logo design incorporates simple yet meaningful shapes along with other elements to create depth and uniqueness. The central element is a lightning shape, symbolizing energy. Initially, a frame representing a trajectory was considered, but it lost its essence when combined with the letters “E” and “C.” Therefore, the idea was abandoned, and only the track shape was used, intersecting with the lightning shape to unify the negative space. The blue color was chosen as a balance between energy and ecological sustainability.
Final Result












Typography

Color Palette

Logo Applications




